Insurance · AI Lead Generation
AI lead generation for Brightcover Solutions
An AI-driven lead-generation engine that finds quality life-insurance prospects and personalizes outreach that converts — replacing a word-of-mouth pipeline with a predictable one.
The challenge
Brightcover offers term, whole, universal, and final-expense life insurance with a genuinely personalized approach — but new business ran almost entirely on word of mouth, averaging about two leads a month. The offering was strong; the pipeline to reach the right families simply was not there.
What we built
We built an AI-driven lead-generation engine tuned to their book of business:
- Quality-lead sourcing — identifies prospects who match the profiles most likely to convert to a policy.
- Personalized outreach — tailors the message to each prospect's situation — the personal touch Brightcover is known for, at scale.
- Intent scoring — ranks leads by likelihood to convert so the team works the best conversations first.
The outcome
Word of mouth gave way to a targeted, personalized pipeline — growing Brightcover's qualified leads roughly 10×, from about two a month to a consistent, convertible flow the team can actually work.